Cobra Golf
Client
Creative Direction, Digital, Web Design
Services
2021
Cobra’s Speedzone line was built for performance, engineered to be the fastest across every club in the bag. Partnering with creative agency Fear Not, we helped bring the full campaign to life digitally—from product storytelling to the user experience. To capture the essence of speed, we reimagined the product landing page with a horizontal scroll, creating a visual rhythm that mirrored the energy of the brand. From collaborating with Justin Kosman on the photography direction to designing web and email experiences across the product line, the Speedzone launch delivered a cohesive and impactful digital presence that matched Cobra’s bold innovation.
The strategy for the Cobra Speedzone launch was to make the brand’s promise of speed tangible in the digital experience. The goal was to ensure every interaction reflected Cobra’s bold, performance-driven identity. The creative approach centered on motion and rhythm. A horizontal scroll broke from convention and reinforced the feeling of speed, while photography and storytelling highlighted power and precision across the line. Execution focused on cohesion across channels. From the landing page to email, each touchpoint worked together to deliver a fast, impactful launch experience worthy of Cobra’s innovation.
Client Cobra Golf Year 2021 Services Creative Direction, Digital, Web Design Credits Blake Ebel (Creative Director, Fear Not) Jake Bliese (Creative Director, Digital) Justin Kosman (Photography, Video) Tom Morris (Web Development) Blake Ebel (Campaign Copywriting) Lucas Epp (Cobra Brand Manager) Caitlin Farely (Copywriting)
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