The Blooming Bath rebrand began with defining how the brand should feel to modern parents: warm, trustworthy, joyful, and design-forward. The strategy centered on translating the emotional benefit of the product—turning bath time into a calm, cozy ritual—into a visual identity that felt contemporary without losing its playful roots. The process focused on building a flexible design system that could live consistently across packaging, digital, and social. Typography, color, and layout were refined to balance softness with clarity, ensuring the brand felt approachable yet polished at every touchpoint. Execution emphasized cohesion across all assets. From logo to website to packaging, each element was designed as part of a unified experience—resulting in a refreshed identity that positioned Blooming Bath as both a functional essential and an emotionally resonant brand for modern families.